Monday, May 5, 2008
Capturing Authors' Perceptions
One of the nice features SM2 provides is the ability to gain visibility into what authors are thinking when they post about different brands. SM2 is able to do this by looking at the tags and categories associated with the posts. Identifying how content has been tagged or categorized allows us to gain insight into what the authors are thinking and care about.
For example, let's take a look at an SM2 Author Categories Cloud generated for the company E*Trade and see if we can identify any patterns.
This is a standard cloud, presenting terms in alphabetical order while using relative font sizes to indicate the frequency the term is used. The larger the font, the more common the tag is.
Note the themes we see in the E*Trade cloud:
- Variations on "Super Bowl" demonstrates some buzz around E*Trade super bowl commercials.
- Multiple references to Commercials, Advertising, Marketing, Promotions, and Affliate programs.
- References indicating cross-industry posts, such as tags for Ameritrade (strongest correlation) and Bank of America.
- Many references to industry terms such as finance, broker, banking, and money.
- Several references to hi-tech companies such as Microsoft and Google.
Now let's compare this to a similar SM2 Author Categories Cloud generated for "Ameritrade".
In the Ameritrade cloud, we see many similarities to E*Trade's cloud:
- Cross-references to other financial companies such as Washington Mutual, Charles Schwab, Merril Lynch, and Goldman Sachs.
- Fewer references to high-tech companies.
- Similar industry terms such as brokerage, stocks, and trading.
Even with the similarities, you can also see some slightly different characteristic surfacing between the two different companies. With E*Trade, we saw a little more association with high tech companies. With Ameritrade, we saw more association with other financial companies.
Finally, let's compare those two clouds to an Author Categories Cloud for "Charles Schwab".
With this cloud, we see a very different picture portrayed:
- References to charities, an advisory council, and other movements.
- Similar cross industry references, but some different names, such as JP Morgan and Citigroup.
- Many references to leadership, empowerment, partnerships, and education.
As you can see, SM2's Author Categories Clouds feature provides insight into the personalities and public perceptions of a brand. In these cases, our sample size was fairly small. The larger the sample size, the better able you'll be able to identify different perceptions.
Once you've gained some understanding of the perceptions around your brand, you can begin working shaping your brand's personality as well as those perceptions into a reflection of the brand you want to be perceived as.
Get started investigating your own brand by signing up for an SM2 Freemium account at http://sm2.techrigy.com.
For example, let's take a look at an SM2 Author Categories Cloud generated for the company E*Trade and see if we can identify any patterns.
This is a standard cloud, presenting terms in alphabetical order while using relative font sizes to indicate the frequency the term is used. The larger the font, the more common the tag is.
Note the themes we see in the E*Trade cloud:
- Variations on "Super Bowl" demonstrates some buzz around E*Trade super bowl commercials.
- Multiple references to Commercials, Advertising, Marketing, Promotions, and Affliate programs.
- References indicating cross-industry posts, such as tags for Ameritrade (strongest correlation) and Bank of America.
- Many references to industry terms such as finance, broker, banking, and money.
- Several references to hi-tech companies such as Microsoft and Google.
Now let's compare this to a similar SM2 Author Categories Cloud generated for "Ameritrade".
In the Ameritrade cloud, we see many similarities to E*Trade's cloud:
- Cross-references to other financial companies such as Washington Mutual, Charles Schwab, Merril Lynch, and Goldman Sachs.
- Fewer references to high-tech companies.
- Similar industry terms such as brokerage, stocks, and trading.
Even with the similarities, you can also see some slightly different characteristic surfacing between the two different companies. With E*Trade, we saw a little more association with high tech companies. With Ameritrade, we saw more association with other financial companies.
Finally, let's compare those two clouds to an Author Categories Cloud for "Charles Schwab".
With this cloud, we see a very different picture portrayed:
- References to charities, an advisory council, and other movements.
- Similar cross industry references, but some different names, such as JP Morgan and Citigroup.
- Many references to leadership, empowerment, partnerships, and education.
As you can see, SM2's Author Categories Clouds feature provides insight into the personalities and public perceptions of a brand. In these cases, our sample size was fairly small. The larger the sample size, the better able you'll be able to identify different perceptions.
Once you've gained some understanding of the perceptions around your brand, you can begin working shaping your brand's personality as well as those perceptions into a reflection of the brand you want to be perceived as.
Get started investigating your own brand by signing up for an SM2 Freemium account at http://sm2.techrigy.com.
Labels: ameritrade, Author categories, charles schwaw, etrade, SM2, Techrigy
Sunday, April 15, 2007
Up and Running
The public beta of BlogBackupOnline is out! We finally released the updated beta last night - now anyone can register and back up their blog with BlogBackupOnline.
To recap, BlogBackupOnline allows you to:
- create full backups of your entire blog
- register for automatic daily backups of your blog
- restore your blog
- transfer your blog from one platform to a different platform
- export your backup files to any location
With BlogBackupOnline, your blog content is no longer locked up with your hosting provider, and your blog can be restored at any moment.
Not to mention that BlogBackupOnline is still free while we are in beta.
We've had more than 100 users register already, and we'd like to thank everyone for registering and sending us your emails and comments.
We hope that you'll try out BlogBackupOnline and find that it alleviates a lot of aches and pains with trying to back up your blog.
As with all betas, this isn't a perfect service, but we're working every day to make it better. Please contact me with any questions, bug reports or feedback - I'll be glad to help.
Thanks for stopping by, and please let us know what you think of BlogBackupOnline.
Oh, and a big thanks to StartupSquad for the great BlogBackupOnline review!
To recap, BlogBackupOnline allows you to:
- create full backups of your entire blog
- register for automatic daily backups of your blog
- restore your blog
- transfer your blog from one platform to a different platform
- export your backup files to any location
With BlogBackupOnline, your blog content is no longer locked up with your hosting provider, and your blog can be restored at any moment.
Not to mention that BlogBackupOnline is still free while we are in beta.
We've had more than 100 users register already, and we'd like to thank everyone for registering and sending us your emails and comments.
We hope that you'll try out BlogBackupOnline and find that it alleviates a lot of aches and pains with trying to back up your blog.
As with all betas, this isn't a perfect service, but we're working every day to make it better. Please contact me with any questions, bug reports or feedback - I'll be glad to help.
Thanks for stopping by, and please let us know what you think of BlogBackupOnline.
Oh, and a big thanks to StartupSquad for the great BlogBackupOnline review!
Labels: backup, blogbackuponline, Blogger backup, Techrigy, weblogs, wordpress backup
