There was an interesting perspective on using the freemium version of SM2 as a way to monitor your most important brand - YOU. Check it out http://thepaisano.wordpress.com/2008/06/02/what-about-me/

Yes, that was one of the intentions of SM2, to provide a way for EVERYONE to measure this stuff. Very different perspective than the Buzzmetrics of the world which just aren't reaching the masses. Every brand needs help - not just the big ones.

Labels: brand, social media measurement

I just started a discussion on http://www.insocialmedia.com around using social media measurement to track the effectiveness of new media campaigns.

http://www.insocialmedia.com/forum/topic/show?id=2025541%3ATopic%3A13882

I'm starting to map out how this can actually be used to get real numbers that can be used in an ROI model.

Labels: insocialmedia.com, new media campaigns, ROI, social media measurement

I created a page on Wikipedia for social media measurement.

http://en.wikipedia.org/w/index.php?title=Social_media_measurement

It's very rudimentary at this point. I invite everyone that has something to contribute to the page to come and edit it. It would be a great way to learn about how Wikipedia pages are created and edited.

Labels: social media measurement, social media monitoring, wikipedia